Next week, the Baylor Bears Athletic Department is conducting a unique promotion to spur 2011 Season Ticket sales for Baylor Football.

Baylor fans will be watching the thermometers in Waco on July 4, as the official high temperature from the National Weather Service for that day will be used to set the price for season tickets.  Now, the pricing will only be good from July 5-10 and only applies to seats in 'non-premium seating areas' of Floyd Casey Stadium.

"While season ticket sales have been brisk, we believe this Independence Day promotion will be attractive to many of our fans who have not yet purchased tickets," said Baylor's Executive Associate A.D./External Affairs Nick Joos. "Even if Waco were to record a new high for the 4th, fans would be looking at saving nearly 30 percent off the cost of our Super Fan ticket. Of course, if we were to get a break from the hot weather we've had the last month, that discount would give fans an even lower price point at which to purchase season tickets."

Baylor Football last season made their first bowl appearance since 1994 and they will play seven home games at Floyd Casey Stadium in 2011.