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Branding for ‘ESPN Bevo’ Unveiled

AUSTIN, Texas (AP) — The University of Texas unveiled the name of its new television network Sunday, keeping it simple by calling the channel the Longhorn Network, or LHN.

Texas struck a 20-year, $300 million deal with ESPN to create the network, which is scheduled to launch in August. It had been nicknamed the “Longhorn Network” when first announced and officials agreed the name best captured the brand of the university.

getlonghornnetwork.com

Texas and ESPN have yet to sign a deal with cable or satellite distributors. Sunday’s announcement was supposed to include a short promotional video for reporters, but it didn’t work.

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ESPN has also set up a website for the Longhorn Network, www.getlonghornnetwork.com

ESPN’s programming on The Longhorn Network will include:

Included in the coverage will be at least one exclusive football game, eight men’s basketball games, women’s basketball coverage of games not televised elsewhere, and Olympic sports coverage. There will also be pregame and postgame shows for football and basketball games, coaches’ shows for every sport Texas sponsors and other daily programming. Plans call for 200 events a year.

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