The purpose of the takeover was to give LBK Foodies members the chance to try a new restaurant, and for the restaurant to see a boost in both sales and awareness.
TTU has approximately 21,000 employees with over 63,000 students. They have academic locations in Lubbock, Amarillo, Brownwood, DFW, El Paso, Forney, Fredricksburg, Jefferson, Junction, Marble Falls, Waco, San Jose (Costa Rica), and Seville (Spain).