Ever since the inception of DirecTV's NFL Sunday Ticket in 1994, the Sunday Ticket service has only been available on DirecTV in the United States.  Well, that changes for the 2011 NFL season.

DirecTV has announced NFL Sunday Ticket will be available for live streaming on PlayStation 3 video game consoles. The price for non-DirecTV subscribers for the 2011 season is $339.95.

The package allows viewers to watch out-of-market games and comes free with a DirecTV subscription. The fee for existing subscribers to add Sunday Ticket on their console will be an additional $50 at the start of the season. But PlayStation 3 users who want the NFL package but don't have DirecTV will have to shell out $339.95. The package will feature up to 14 games a week in high-def and include DirecTV's Red Zone Channel, which provides scoring highlights from around the NFL.

I've always wondered when the NFL Sunday Ticket would be expanded outside of DirecTV and this is an innovative way to get new Sunday Ticket subscribers. Also, with services like Netflix embedded into video game consoles, the addition of Sunday Ticket to the PlayStation 3 is a natural fit.