As I said Tuesday, I encourage you to watch this entire interview, but there's one spot I wanted to highlight that I thought was particularly interesting.

The video above starts in the middle of a conversation on recruiting and uniform choices between A.J. Hawk and Kliff Kingsbury. The conversation turns quickly to social media and how Kingsbury feels it's a burden for young players to deal with: "Those top guys are getting massacred on insta-everything."

Hawk brings it back to the burden on the coaches, but Kingsbury stresses the problems it puts on the student athletes.

"I'm telling you, I wouldn't have made it if I had Tinder, Twitter or Instagram," said Kingsbury. "I wouldn't have been good in school or football. I would have been caught up in all that stuff."

"I don't know how they do it." Kingsbury continues. "I'm glad we didn't have it. I wouldn't have been successful."

Those are strong words coming from one of the most successful college quarterbacks of all time.

Kingsbury also talks about his players using social media and the staff he has to handle the social media of his team and the cute coeds that he catfishes his players with.

The staff has fake accounts that they use to patrol his football team. That's the world we live in. Crazy. I would love to see the slideshow they put together of the wildest things tweeted out. I bet the room is pretty wild during that show.

It's no surprise that these college-age athletes are all over social media. But what may be a surprise is the unreal amount of negative press that they have to deal with. Last season, an NFL player started a Twitter beef with Texas Tech QB Patrick Mahomes, all because he was upset his alma mater Texas got wrecked by the Red Raiders in Austin.

It hasn't even been 20 years since Kliff Kingsbury was a college athlete and the landscape has completely changed. I'd say the landscape is even completely different than it was five years ago.

Kingsbury lists one newspaper article that might be written per week being negative about you, but now there are unlimited news sources that can cover a bad game or a bad play. Also, there are peers and John Doe internet trolls that reach each and every player.

Hawk says in the video there can be 100 nice things said and one negative thing sticks with you, but that was back in 2005. Imagine having 10,000 positive things and 1,000 negative things. That's a microcosm of what modern student-athletes deal with.

You may think that trash talk and criticism is, "part of the job" but here are two great players saying they don't know if they could have handled that as 20 year old kids. That's pretty telling to me.


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