Kliff Kingsbury in his brief time at the helm of the Texas Tech Football program has excited the fan base more than they have been in the past few years. Does Kingsbury need a hip image to promote Red Raider Football?

Sports website Deadspin released a story on Monday of Lubbock businessman Stephen Spiegelberg sending an email to Deputy Director of Athletics Joe Parker about branding the new coach.

Some of the suggestions from Spiegelberg seem awkward and puts the cart before the horse when it comes to Kingsbury.

The memo leaked to Deadspin (story) has some suggestions such as,

I have reached out my friend and owner of Fred Segal LA… He has dress and made the image of many stars: He has helped style Micheal Jackson, Brad Pitt, Madonna, Ashley Olson, Bruce Willis, The Beatles, Carrie Underwood, Adam Lambert. List goes on. He's a go to guy for helping read and place the stars image in terms of looks. I sent him Kliff's pics. He said he would help me put Kliff in what on trend for his style...and more importantly body type. If he puts his signature on Kliff, then Kliff also gets introduced to the Hollywood A-list.”

There are other gems from the memo to get Kingsbury on the red carpet and even on the runway.

We hire a branding firm out of LA that specialized in getting our boy on the B-list. We need him to be seen at NY fashion week, some Hollywood events, and the hip scenes around the nation. ( I know we have a firm working the TTU image) I suggest we use a firm that specializes in placing people in the scene. I am told there is 3 main firms. Why? We get B-roll for your normal sport channels. (espn , ABC, ect) We ask Under Amour to help with the cost of branding their coach.”

It’s been noted on social media and blogs that Kliff wears Vans and Toms for his shoes and let’s be honest here: Kliff has a keen sense of fashion and doesn’t need any help.

Let us know what you think. Should Texas Tech market Kingsbury like the email suggests or should it come organically when the Red Raiders start to win on the field?