Penn State University today announced it will no longer license the name, likeness or image of former football coach Joe Paterno.

A Penn State spokesperson stated the university sent notices this week to licensees that Paterno's daughter, Mary Kay Hort, will now handle the licensing program for JVP Properties. Penn State had previously assisted with the licensing for Paterno.

According to the Associated Press, Penn State said the decision to sever ties was mutual and referred further questions to Hort. She did not immediately return a call seeking comment.

Penn State trustees fired Paterno last month in the aftermath of child sex-abuse charges being filed against retired defensive coordinator Jerry Sandusky, who currently maintains his innocence. Paterno isn't a target of the investigation.

The school says retailers can sell Penn State-Paterno merchandise until supplies run out. Manufacturers have two months to sell or dispose of such products.