Friday afternoon, the Texas Tech Alumni Association announced the naming of Curt Langford as the organization’s new president and CEO.

Curt Langford is a 1990 Texas Tech graduate, graduating with a Bachelor of Arts in Public relations, and in '97, received a Master of Arts in interdisciplinary studies with emphasis in higher education/mass communications. Langford also previously spent 11 years on the staff of the alumni association from 1989 to 2000.

Langford will replace Bill Dean on October 1, after Dean announced his retirement from the TTAA in March of 2018.

Langford released a statement on his new position,

"I am humbled and honored to have been selected to lead the TTAA, it’s the opportunity of a lifetime at the right time in my life. Through Bill Dean’s longtime leadership and many talented team members through the years, our organization is one of the most successful and respected alumni associations nationally. I am eager to take the reins to build on our past success to better serve Texas Tech and our alumni. My passion for this university is genuine and genetic. I am thrilled to return to campus to serve in this role."

Dean discussed his experience with Langford,

"I first hired Curt to assist with our magazine and later named him as our first vice president for marketing because of the initiative and creativity he exhibited, he started our ring program and was promptly hired by Milestone Traditions (which later merged with Balfour). He is extremely well-thought-of by alumni directors around the country, and I think he is an outstanding choice to lead our alumni association."

During his previous time at the TTAA, Langford was a part in establishing the Official Texas Tech Ring Program and ceremony. He also was an adviser for the Student Alumni Board.

TTU President Lawrence Schovanec said,

"Texas Tech University has enjoyed a long and prosperous partnership with the Alumni Association under Bill Dean’s leadership, and I look forward to continuing that relationship with Curt Langford. Curt is a proud Red Raider and a wonderful choice to carry on Bill’s legacy."

Dean will retire on December 31, 2018, but will continue teaching in the College of Media & Communication.